India

Four Signs that Market-Driven Fuel Pricing is Coming to India

Four Signs that Market-Driven Fuel Pricing is Coming to India

by Jude D’Souza, Regional VP — India

In markets around the world where prices have been deregulated, market-driven pricing is a regular practice. Micro-market pricing is a primary tool that fuel retailers use to stay competitive, attract customers and maintain sales volume. In October 2014, diesel prices in India were deregulated. Some established fuel retailers don’t believe market-driven pricing will emerge. They are betting that the business landscape will stay the same, even though market conditions have changed. Kalibrate, with its global experience and expertise, sees four signs that show that change — including market-driven pricing — is coming faster than they realize.