Merging expertise to meet today’s fuel and convenience retail opportunity
For more than 40 years, Market Planning Solutions Inc. helped businesses make profitable decisions through location intelligence and retail network planning. MPSI was proud to create the most extensive survey ever of fuel retail sites in major Indian markets.
But by 2011, it was clear that the market was changing. MPSI knew from experience in other parts of the world that price deregulation puts new pressures on retailers who want to maintain success. They wanted to offer their clients a more complete solution.
Meanwhile, KSS Fuels emerged in the early 1990s to pioneer the use of data in fuel price optimization. They launched in the U.K., and within a decade had expanded to the U.S., six European countries, Australia, New Zealand, the Philippines, Thailand and Brazil.
A complete solution for fuel and convenience retailers
In 2011, MPSI and KSS Fuels combined their strategic aims and tactical performance to help retailers make sense of new market complexities. Together, we are Kalibrate.
Both MPSI and KSS Fuels were leveraging Big Data to meet clients' needs. But from the beginning, both companies understood data's power — and its limitations. Today, at Kalibrate, human intelligence is the critical core. Our culture of adaptive thinking and continuous learning keeps us focused on our clients’ priorities. As long as we stay ahead of the curve, we can keep our clients there too.
We brought our thinking together into a focus on the 7 Elements for Fuel Retail Success. Our collective strength is grounded in performance and masterfully integrates strategy and technology to give clients a competitive advantage. We call it Your Adaptive Edge™, and it helps everyone face the future with more confidence.
Professional Associations
Kalibrate is proud to be associated with these organizations as members and corporate sponsors:
