During expansion of a network or lead up to an expansion, concerns and questions come in all shapes and sizes. What should you do about cannibalization within your own network?
ESSENTIAL DATA POINTS TO HELP YOU EVALUATE A SITE RENOVATION
by Marianne Hillhouse, Account Executive and Susan Ertl, Retail Network Planning Consultant
Information is indeed power. For every business, information sells. And for every product at a site — fuel and convenience retail, quick service restaurant or car wash — information leads to sound decisions (and those decisions make money).
PART 2: THE FINAL STEPS IN MARKET RANKING FOR EXPANSION
By Janet Tooke, VP Strategy Group, and Nancy Wheeler, Strategic Consultant
In Part 1 of our series on Market Ranking for Expansion, we explored the first three steps: defining objectives and constraints, selecting markets to be ranked and identifying variables. Now, let’s take a look at the final steps.
PART 1: HOW TO RANK MARKETS FOR EXPANSION
By Debbie Miggins, VP Location Services
Your organization has identified that it is the right time to expand into a new market or markets. No doubt, that decision can be an overwhelming task, if for no reason other than the sheer amount of possibilities that your geographic area may present. For example, in the United States alone, there are more than 19,000 cities in which you might find your ideal place. It can also feel overwhelming because of the potential consequences should you choose wrong: financial devastation.
