By Scott Barrett, VP Client Success
Many fuel retailers began their businesses using manual pricing practices. Internal spreadsheets or price-by-instinct may have worked in a simpler time. But today’s best-in-class retailers use sophisticated pricing tools and strategies to maximize volume and margin. Fuel retailers wanting to take this step up may believe that all their pricing problems will be solved if they choose the right software tool. And, yes, the right pricing tools are crucial — but the right technology is only one of many ingredients in becoming a pacesetter in pricing.