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WHY SHOULD FUEL AND CONVENIENCE RETAILERS CARE ABOUT MILLENNIALS?

WHY SHOULD FUEL AND CONVENIENCE RETAILERS CARE ABOUT MILLENNIALS?

by Elizabeth Kershaw, Client Success Manager for Europe

Millennials represent over 90 million consumers, and by 2020 — just a few short years away — they will account for 30 percent of retail spending in the US. In India, there are more millennials than in the UK and US combined. Demographically, millennials now outnumber baby-boomers. Far from the stereotype of the millennial still living at home, many of these consumers are now in their 20s and 30s with increasing spending power.