The fuel and convenience retail market changes so significantly from moment to moment and year to year that anticipating when your margins will spike and when they'll dramatically drop is beyond a challenge — it's practically a lifestyle.
HOW TO LEVERAGE DATA TO TRANSFORM YOUR CONVENIENCE STORE OFFERING
Convenience isn't a one-size fits all business. Best-practice retailers know that their offering needs to be adapted to their demographic and current site and retail network strategy. The trends emerging as the convenience concept evolves are as important to consider as the role you play in this evolution.
IF YOU’RE NOT DOING THIS BEFORE MOVING INTO A NEW MARKET, YOU MIGHT LOSE
To confidently move into a new market, it's important to make sure your investment of time, resources and funds will be met with success and a strong return on investment in the future. Doing so requires careful planning, evaluating and forecasting into several key indicators to accurately assess the market. In this post, we've listed out a few important metrics to keep a close eye on when analyzing how your proposed site will fit into a potential new market.
FUEL STORE RELATIONSHIP: A TWO-WAY STREET?
Which came first, was it the chicken or the egg? Like this riddle, there are many business relationships where it can be difficult to pinpoint which factor is the first influence on the growth of another. In the fuel retail market, is it fuel driving convenience store sales or is it the convenience store offering that is increasing your fuel sales? Or do they both impact each other? How can you take advantage of this relationship to increase total site profitability?
HOW TO IMPROVE YOUR EXISTING RETAIL NETWORK
Bill Tome (President, Mark Oil Company) has been successfully navigating the market in Charlotte, NC since the early 1990s. However, his company has been in the area for over a hundred years. His stable growth and success in a market that has changed significantly and continues to fluctuate and diverge into different trends has been determined by his consistency in a few best practices.